Business Growth Diagnostic
Find what is limiting your business and where to focus next.
You receive: findings, three priority opportunities, and a 30–90-day action plan.
Explore the Diagnostic →Practical strategy for business owners, founders, and organizations. Get clear on your next move, find opportunities to grow, and make confident decisions.
Clarity begins with understanding the business challenge — before choosing a solution, technology, or roadmap.
Margarita Morfin · Founder & PrincipalFrom new ventures to established companies, we help you focus on what matters next.
Validate your idea, reach the right customers, and plan your next stage of growth.
Explore Business Advisory →Set product priorities, evaluate AI opportunities, and turn strategy into action.
Explore Corporate Advisory →Start with your challenge. Explore business advice for owners and founders, or specialist support for product, AI, and enterprise teams.
Starting, growing, or rethinking your business? We help you understand your options and choose the next steps.
Clarify your idea, customers, offer, and launch priorities.
Explore Business Advisory →Review positioning, pricing, customer acquisition, and expansion opportunities.
Explore Growth Support →Compare your options, decide what matters, and build a realistic plan.
Explore Strategic Guidance →These are examples of support within our existing Business Strategy & Advisory service—not additional services.
Focused expertise for products, AI opportunities, product growth, leadership, and organizational change.
A Business Growth Diagnostic helps you identify your strongest opportunities and what to do next.
We review your goals, customers, offers, and obstacles to growth.
You receive a short findings summary, three priorities, and a 30–90-day action plan.
Designed for owners and founders who want practical next steps.
Discuss Your Business →We understand your business and customers before recommending solutions.
For product work, we connect customer needs, business goals, technology, and data. For business advisory, we adapt the process to your goals.
Illustration of our product strategy framework; business advisory is tailored to each business.
Work directly with Solante’s founder for experienced, practical advice tailored to your business.
Experience is rooted in technology and enterprise leadership; advisory is tailored to each client’s business context.
Product engagements use our Product Growth Framework™. Business advisory follows a simpler assess-and-plan process.
Each step helps turn your business challenges into clear priorities and next actions.
8 Phases · Structured Deliverables
Business Discovery · Customer & Product Discovery · Product Analytics · Market & Competitive Analysis · Product Strategy · Product Roadmap · Execution & Growth · Knowledge Transfer
We discuss your goals, context, and immediate challenges to see whether there is a fit.
We assess the business or product challenge and agree on the right scope—not every client needs the same framework.
You receive prioritized recommendations, practical next steps, and a plan aligned with your resources.
Where helpful, continue with periodic strategy reviews or fractional product leadership.
Our advisory approach draws on experience across business strategy, product development, technology innovation, and organizational transformation. We combine strategic thinking with practical execution to help clients move forward with clarity and confidence.
Helping business owners and organizations evaluate opportunities, clarify their direction, and make informed decisions about growth.
Connecting customer needs, business objectives, and emerging technologies to shape useful products and services.
Bringing structure to complex initiatives, aligning stakeholders, and translating strategic priorities into plans for execution.
Margarita Morfin — Founder & Principal
I started my career as an engineer solving complex telecommunications problems across Latin America and the United States, with experience spanning major global telecommunications vendors. Over the next 15+ years, that work evolved into product, technology, and program leadership across AT&T, T-Mobile, and global technology organizations.
I've led 0-to-1 product launches, large-scale platform modernization, connectivity products, AI-enabled initiatives, and complex cross-functional programs — from strategy through commercialization and scale.
I founded Solante Advisory to bring that combination of technical depth, product thinking, and business strategy directly to founders and organizations that need experienced leadership without the layers of a traditional consulting firm.
My academic foundation includes a degree in Telecommunications Engineering, an MBA, a Master's in Management, Strategy & Leadership, and a Master's in AI Software Engineering — complemented by professional certifications in Project Management, Agile, Cloud, and AI Product Leadership.
We simplify the complex. Every engagement ends with decisions you can act on.
We measure success by your outcomes, not our deliverables.
No templates. No junior analysts. Senior expertise from day one.
We tell you what you need to hear, not what you want to hear.
Explore four engagement options. Each is tailored to your business challenge, with scope, deliverables, and fees agreed before work begins.
Tell me what you're working through. Share the challenge you are facing. We will discuss your priorities and whether Solante is the right fit—without a sales pitch.
Schedule a Strategy CallTell us about your business, your challenge, and what you want to achieve.